Visualizing knowledge, attitudes and practices around Malaria
Non profit Malaria No More had access to a rich repository of data in the form of it’s annual malaria “Knowledge, Attitudes and Prevention (KAP)” survey, but was struggling to communicate this information to their on-the-ground stakeholders in Nigeria—a state where 100% of the population is at-risk. A large part of the challenge lay in the complexity of the raw data. Our goal, therefore, was to extract an approachable, engaging and easily shareable narrative out of the numbers, in order to help stakeholders assess how best to invest in malaria prevention.
Our data-analysis revealed an interesting finding that formed the backbone of our final report: people were often aware of how to prevent/treat malaria, but had a tendency to not take the disease seriously. We highlighted this knowledge gap by diving our report into three clear sections: Awareness & Action, Prevention, and Treatment, each of which was supported by a series of bite-sized visualizations. The final product was formatted for download/print to facilitate sharing at conferences where most stakeholders preferred hard copies of information.
Data parsing, design
Finding the story behind the numbers
To begin with, we worked with the Programs department at Malaria No More to query the data-set and see if any patterns emerged.
Visualizing the data narrative
After establishing that there was a gap between malaria knowledge and preventive action, we began sketching different ways to tell this story. We had initially envisioned creating a single, intricate data-visualization but it became clear that this was unnecessarily complicated for our time-strapped stakeholder audience. A more digestible alternative was to pull key data into bite-sized visualizations, and then invest time in writing solid supporting copy.